Most body damage falls into one of three buckets. Panels that can be pulled and reshaped, panels that are cheaper to replace than to fix, and plastic that needs to be welded or bonded back together. The decision isn't always obvious, and it's where a shop either saves you money or quietly bills you for the easy option.
A bumper cover with a tear and some road rash is usually plastic repair — cheaper than a new cover, and on a ten-year-old truck it's the sensible call. A quarter panel with a hard crease and stretched metal might be better replaced, because forcing it back will leave work that shows in the right light. A tailgate that's dented but straight is often a PDR job and never needs to enter the paint booth at all. We quote you the options and what each one actually costs, then you choose.
Everything that gets refinished is prepped properly: stripped to a sound substrate, epoxy or etch primed on bare metal, blocked flat, sealed. The finish is only as good as what's under it, and shortcuts at this stage are why cheap paint jobs peel in three winters.